The Allin Real Estate Group Brand Identity was developed to distinguish this team of Royal Lepage agents and exemplify their attitudes towards how they service clients. An upscale modern logo was created, with calming and rich colours to convey a confident and classy brand.
The design lends it self perfectly to messages enforcing confidence and sophistication. This was intended to be consumer friendly, and something that would also stick in potential buyers heads. It also is reaffirming to the sellers who may use this service, as it feels very confident.
The distinctive shape and mark of the “A” is triangular and perfectly depicts the triage of agents working under the Allin brand.